Consistency is Key in Social Media
Do you want to take your social media to the next level? Let’s discuss why being consistent on social media platforms is the most important thing you can do to see growth and increased engagement.
Consistency and Social Media Algorithms:
All social media platforms agree that consistent and frequent posting is an important factor for ranking in the feed. The goal of social media algorithms is to make sure users are receiving the most interesting, valuable, entertaining and relevant content. Maintaining a consistent posting schedule will allow you to keep gaining more followers and engagement, giving you the ability to reach more people.
Being consistent on social media also allows you to build relationships with your audience. Your audience should be expecting and looking forward to your social media posts. Losing consistency can make your audience question the value your content provides.
Optimum Posting Amount for Each Social Media Platform:
Facebook: 1-2 posts per day
Twitter: 3 tweets per day
LinkedIn: 2-5 posts per week
Instagram: 1-2 reels per day and 1 image or carousel per day
TikTok: 1-3 posts per day
Pinterest: 4-10 posts per day
Pro Social Media Tip:
Consider using platforms like Facebook and Google Analytics, Sprout Social or Hootsuite to keep track of your social media analytics and stay on top of your social media goals!
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