Importance of Tracking Your Social Media Metrics

Understanding social media metrics can take your social media performance and content to the next level. 

What Are Social Media Metrics? 

Social media metrics measure your performance on social media channels, content and strategy. Basically, they are data points that can give you insights into how your audience perceives you and your content and how to improve your strategy.  

Why Are Social Media Metrics So Important To Keep Track Of?

If you want your content to add value to your audience’s lives, do not just post to post! Social media metrics can help you keep track of what content is working and how well your posts are doing so you can adapt and adjust your content to better fit what your audience is looking for. 

Which Social Media Metrics Should You Be Tracking?

Key social media metrics to track include engagement, impressions, reach, shares and conversions. Let’s break down what each of these metrics really mean:

The Best Social Media Metrics To Keep Track Of

So, What Should You Do Next?

Continue to learn more about social media metrics and understand how to use them to inform your social media strategy. Try looking into your social media insights and metrics today to see how your current content is doing and what you can improve! 

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